What is "c=4m+3v+2(i-f)-2a" Formula ?????

C = 4m + 3v + 2(i-f) - 2a ©

This is an heuristic, a working formula, that indicates the factors that affect conversion rates of web landing pages. It's a fully educated formula, born of thousands of tests by a very left brained company, Marketing Experiments. They are a marketing research lab, completely focused on helping marketers optimize marketing communications by testing all reasonable approaches. They are owned by the MECLABS Group which also owns Marketing Sherpa, another marketing focused company with great research and insights. Both companies have large followings and offer a large buffet of free content and paid education of great value to the Well Rounded Marketer.

This formula contain historical data with respect to experiments that indicates the factors that affect conversion rates of web landing pages.This is fully educated formula, born of thousands of experiments by a very left brained company, Marketing Experiments.They are a marketing research lab, completely focused on helping marketers optimize marketing communications by testing all reasonable approaches. They are owned by the MECLABS Group which also owns Marketing Sherpa, another marketing focused company with great research and insights. Both companies have large followings and offer a large buffet of free content and paid education of great value to the Well Rounded Marketer.

Using symbol are given below....

C = conversion rate
m = motivation of the prospect
v = the value proposition's clarity and power
i = incentive to convert
f = friction in the conversion process (e.g. hard to read)
a = anxiety (e.g. giving out information)
© = copyright :-)

ASAP i will publish my real life experiment for "How to increase conversion rates for a well optimized website
by
Daffodil Software Ltd.
www.daffodilsw.com