Friday, 4 May 2012

Feedback on our recent algorithm update ("Penguin")


Penguin! Google Fights Back Against Spam

If your website has been affected by Google’s Penguin update, and you have not resorted to any of the SEO methods that would have been unacceptable by Google, firstly check that you do not have incoming links from suspicious websites.

If you are confident you have been penalised by mistake, you can contact Google’s web spam team to request the review of your ranking using this form.

Why my website efficted by Google Penguin ???????

Because...........Your website contain "black hat SEO” include the following methods  

Keyword stuffing – including lots of keywords within the content, usually at the expense of readability, so that search engine spiders are tricked into thinking the website’s content is particularly relevant
Hidden text – sometimes website owners place white text, packed with keywords, on white background, which means search engines see it, but users don’t. This technique is often used to carry out keyword stuffing without impacting the quality of the written content presented to users, and also in order to optimise websites for popular topics which have nothing to do with what the website is actually about.
Cloaking – showing one page to users and another to search engines based on the IP address. This is achieved by the IP addresses of search engines being interpreted as if they were from their own country.
Article spinning – re-using popular articles multiples of times by simply restructuring the content and replacing a portion of words with synonyms. This technique is penalised when used for re-jigging plagiarised articles.
Buying links – in SEO it’s always been important to have links from relevant and/or reputable websites to build up your reputation in Google’s eyes. However, it is important how you acquire those precious incoming links. Google is all about the relevant content and natural links, whereby people link to your website because it provides great content, not because you paid them to.

1 comment:

  1. I was curious on why a similar business' web page was affected by this Penguin Google. And why mine wasn't. Thanks for the post, I brought it up to my friend and they had hidden text and a few other things you listed. I didn't know these things were even possible!

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