13 Common Mistakes Marketers Make With Calls-to-Action Buttons

1) Overselling and Under-Delivering

Your call-to-action sets certain expectations with your visitor -- the language you use tells them what they're going to get if they redeem your offer. The thing is, sometimes calls-to-action promise the sun and the moon to ensure they capture a click, but then don't actually deliver on those high-falutin' promises.